How is your average small businessperson supposed to learn the secrets of AdWords? Google's own training is very salesy, long on telling you how great AdWords is for your business and short on telling you insider tips, tricks, and secrets to make you a more efficient AdWords advertiser.
A Free AdWords Tutorial
Fortunately, I just found out about a new AdWords tutorial at http://www.adwordstutorial.org/. This nifty free tutorial explains Adwords in terms of four gotchas. By gotchas the author means things that can eat up your money. Here they are:
- Keyword Match Types - Gotcha No. 1: bad match types.
- The Display Network - Gotcha No. 2: running on bad display network placements.
- Enhanced Campaigns -Gotcha No. 3: running on mobile by mistake.
- AdWords vs. SEO - Gotcha No. 4: missing out on free SEO opportunities.
The best thing about this guide to AdWords is that it comes with a free AdWords eBook in PDF format on the top resources for AdWords - tools, tutorials, and other "how to" guides. You just have to register to get that. I checked it out and it's very good. It taught me some things I did not really understand like the difference between a keyword with no quotes, with quotes, with brackets, and with plus signs. Those match types are super important to AdWords success.